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Fire chiefs criticise Asda chip pan promotion

South Yorkshire Fire chiefs have criticised supermarket giant Asda for an advertising campaign encouraging customers to buy chip pans.

The supermarket placed the advert in the latest edition of its Asda Magazine, promoting its cut-price chip pans ahead of National Chip Week.

But South Yorkshire Fire & Rescue service has criticised the promotion, pointing out that chip pans, similar to the one Asda is offering for £12, are one of the biggest causes of accidental fire deaths and injury in the home.

Asda has now promised not to promote chip pans in its magazine in future.

According to figures, chip pans have caused more than 500 house fires in South Yorkshire since 2007, killing two people and injuring more than 100.

Diane Malpass, South Yorkshire Fire & Rescue head of community safety, said: “It’s perhaps hard to believe, in this day and age, that people still use chip pans, but our data shows they remain a real and present danger.

“You wouldn’t fill a container with flammable liquid and light a flame under it, yet using a chip pan poses the same kind of danger. For what seems like decades, we’ve been discouraging the use of chip pans, so we’re disappointed a retailer is proactively encouraging customers to use chip pans in this way.

“Oven chips or thermostat-controlled fryers are much safer. There is no need whatsoever for people to continue putting lives at risk.”

Asda said it was offering its customers a chance to get involved with National Chip Week, from Monday to Sunday, February 20 to 26, but it promised not to run the ad again.

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