Barnsley were beaten in the crowd stakes by League Two neighbours Rotherham United on Boxing Day.
While Championship club Barnsley could only attract 9,191, with 826 of them coming to support Birmingham, the Millers enjoyed a bumper crowd of 10,502 at their New York Stadium for the clash with fellow promotion contenders Port Vale.
The steep decline in attendances at Oakwell over the last 18 months or so are a real an off-the-field concern, while on-the-pitch things have also taken a turn for the worst.
The Boxing Day defeat to Birmingham left the beleaguered Reds second from bottom of the Championship – and in grave danger of finally dropping back down to League One.
Controversial category prices and a struggling team has seen Reds’ fans opt against making their regular Oakwell pilgrimage. Empty seats and a lack of atmosphere are now the norm at most home matches.
Matchday prices, which has been up to £28 this term, are far too much according to the vast majority of fans.
Supporters say they feel alienated from the club, and, rightly or wrongly, have stated that in their opinion the Reds do not appreciate them.