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Barnsley firm in joint Japanese business venture

Two Yorkshire businesses have teamed up to launch a new brand of Japanese-style rice.

SushiSushi, one of the UK’s biggest suppliers of Japanese and Asian food and equipment, and Eurostar Commodities Ltd, the leading supplier of the finest commodities and innovative ingredients, have launched Kuro sushi rice aimed specifically at the European catering market.

This premium quality, Italian-grown sushi rice will be packaged by Eurostar Commodities at its Huddersfield-based warehouse and shipped across the UK and Europe from SushiSushi’s Barnsley headquarters.

Stuart Turner, managing director of SushiSushi, said: “Like Yorkshire Tea we’ll be supplying only the finest ingredients grown outside of the county, but with all our passion and enthusiasm to sell great Yorkshire produce.

“Kuro rice is our first mass-market, own label product, and working with Eurostar helped us to meet the needs of fine dining restaurants all over Europe.

“We are delighted to be working with Eurostar and look forward to seeing where this partnership takes us.”

Sales director of Eurostar Commodities Ltd, Jason Bull, said: “After enjoying a long-standing relationship with SushiSushi we were really looking forward to helping them develop their first own-branded product.

“Rice is essential to Japanese cooking so it made sense for SushiSushi to start with a volume product. It’s exciting to think that Kuro rice will be packaged and shipped across the UK and Europe from right here in Yorkshire.”

Kuro rice will be available to buy online at Sushisushi.co.uk in 2kg or 5kg quantities, with guaranteed next day delivery.

Wholesale enquiries should check kurofoods.com. Other Kuro products currently in development include tempura flour, Bao Buns and Japanese-style Gyoza dumplings, which will be available to buy later this year.

SushiSushi stocks a range of products sold to restaurants, chefs, retailers and cooking enthusiasts across Europe and the rest of the world, with clients including Great British Menu judge Michael O’Hare and MasterChef runner up Andrew Kojima.

Eurostar is an innovative family business from Yorkshire since 1994. It supplies over 10,000 tonnes of product to the UK and Europe every year, sourcing the finest rice and grains in small supply chains to ensure quality and provenance.

  • Picture shows Jason Bull of Eurostar Commodities (left) and Stuart Turner (right) of SushiSushi with the new Kuro sushi rice.

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